How Recroot Transformed Their Sales Approach Through Strategic Training

RECROOT

Industry: Recruitment Services
Company Size: 5
Location: Utrecht, The Netherlands
Sales Team Size: 2
Trainings attented: Becoming a Rainmaker, Social Selling, SPIN Selling, MEDDIC Framework

About RECROOT

RECROOT, based in Utrecht, is a small but dynamic recruitment agency that focuses on building strong employer brands for its clients. By offering tailored solutions such as authentic employer branding through video and photography, RECROOT ensures its clients stand out in the competitive recruitment market. “We help our clients build a solid employer brand, portraying companies authentically so they attract the right people.” With a team of just five, the company prides itself on personal relationships and a close-knit approach to both clients and candidates.

For RECROOT, the transition into a more structured sales approach came at a critical time. Rosalinde Hooymeijer, Solution Manager, will take over sales responsibilities from the Co-Owner of RECROOT, Daniëlle van Haaften, who will be stepping back for a few months. Rosalinde, coming from a background in beauty and marketing, saw an opportunity to develop her sales skills through targeted training.

Due to a restructuring of the sales team, RECROOT was looking for sales training

Taking on sales without much prior experience can be an intimidating task. This was the case for Rosalinde, who had only been with RECROOT for seven months when she found herself transitioning into her new role. “At the beginning of the training, I came to The Linq Group office with an empty slate because I had just started and had no real experience and not much in-depth knowledge of B2B sales,” she recalls. “But now, after the training, I feel so much more prepared and confident to take on this new responsibility.”

“For me, stepping into sales is something completely new, so training was essential to help me feel more confident in this role.”

Rosalinde, Solution Manager at RECROOT

The decision to join The Linq Group Sales Training was a logical next step for RECROOT. RECROOT had already been working with The Linq Group for lead generation services, and the timing aligned perfectly with Rosalinde’s move into a sales role. “RECROOT has been a client of The Linq Group for about a year, and we have a good partnership,” she says. “When we learned about the sales training, we knew it was something we needed to improve our sales strategy, especially as I was taking over these responsibilities.”

Rosalinde and Co-Owner Daniëlle attended the sessions together, ensuring that the transition in roles would be smooth and that both could benefit from updated knowledge of sales techniques.

Practical insights paired with immediate implementation

The sales training at The Linq Group was structured across several sessions, each offering both theoretical insights and practical applications. This balance was particularly valuable for Rosalinde, who appreciated the immediate feedback and opportunities to apply what she had learned. “We did live cold calling during the training, which I found really beneficial,” Rosalinde notes. “I was a bit nervous at first because you don’t know how the person on the other end will react, but the feedback we received right away was invaluable.”

The team also participated in multiple different programs—Rainmaker Academy, Social Selling, SPIN Selling, and the MEDDICC framework. Each session was designed to build foundational knowledge while allowing participants to practice and refine their skills in real-time scenarios. “I loved the Rainmaker Academy because this was the training we started with and it was so motivating. Throughout all of the trainings, we could combine strategic insights with practical implementation. Making phone calls, receiving feedback, and learning how to improve in the moment was something that really stuck with me.”

Expert guidance throughout the training

Jesse, the CEO of The Linq Group, led the sales training sessions for RECROOT. Known for his dynamic energy and engaging teaching style, Jesse provided the team with practical insights and real-time feedback that helped participants apply what they had learned immediately. His ability to break down complex sales strategies into actionable steps had a big impact on the success of the training, as Rosalinde highlighted: “Jesse’s energy was amazing, and his explanations were clear and inspiring. He’s a great teacher, and his approach really resonated with us.”

“Throughout all of the trainings, we could combine strategic insights with practical implementation. Making phone calls, receiving feedback, and learning how to improve in the moment was something that really stuck with me.”

Building confidence and having more successful sales conversations

The training sessions didn’t just focus on sales tactics; they also put the focus on human interaction and relationship-building. For Rosalinde, the most impactful lesson was learning how to connect more deeply with prospects by understanding and matching their energy. “Sales is about human interactions,” she says. “Yes, it’s B2B, but at the core, it’s human to human. Learning to match someone’s energy, being empathetic, and really listening—that’s the key.”

She further reflects on the overlap between professional and personal relationships, realizing how the skills learned in the training apply to both areas of life. “The biggest challenge for me has been learning to truly listen. Not just waiting for my turn to jump in and speak but listening to understand the prospect’s needs. It’s something that helps in building stronger relationships both in business and in personal life.”

The importance of relationship-building in sales

One of the key takeaways from the training was that successful sales depend on building long-term relationships rather than focusing solely on closing a deal. “B2B sales is a long game,” Rosalinde explains. “You need to practice patience and take small steps to lay down a solid foundation for future business relationships. It’s not just about the sale itself but about treating someone with respect, matching their energy, and understanding their needs.”

This strategic and empathetic approach is something Rosalinde plans to implement as she takes over the sales reins at RECROOT. Her newfound confidence, paired with the practical tools from the SPIN Selling training, has already begun to reshape the company’s sales strategy.

Next step: A cold call morning and applying training in real-time

The training didn’t end after the sessions concluded. Rosalinde and her team at RECROOT will come back to The Linq Group office to participate in a follow-up cold-calling session with Jesse to further practice and refine their skills. “We’re coming back for a full morning of cold calling, putting everything we’ve learned into practice,” Rosalinde says. “We’ll see what went well, what can be improved, and how we can keep implementing these strategies moving forward.”

With newfound confidence and a clearer understanding of how to approach sales conversations, Rosalinde is excited to continue growing in her role and driving RECROOT’s success.

Through The Linq Group’s Sales Trainings program, RECROOT has gained the tools and strategies necessary to enhance its sales approach. Rosalinde’s journey from a beginner in sales to a confident and strategic Solution Manager showcases the value of tailored training that focuses on both practical application and long-term relationship-building. The structured guidance provided by The Linq Group has set RECROOT up for continued success as Rosalinde steps into her new role.

“I now have a solid foundation to build on. I’ve learned so much about the importance of energy, empathy, and relationship-building in sales. I’m excited to see where we go from here.”

Rosalinde, Solution Manager at RECROOT

For more information on how The Linq Group’s sales training can transform your team’s approach, visit our training website or book a consultation today.